Appointment Setting
Appointment Setting Services | B2B Appointment Setting & Outsourcing
Appointment setting services put qualified meetings on your sales team's calendar so your closers spend their time closing rather than prospecting. Outsourced appointment setting gives you a trained team, established process, and the tooling to run consistent outreach from day one.
Global Empire Corporation runs B2B and B2C appointment setting programs built around your qualification criteria — researching target accounts, engaging decision makers across phone, email, and digital channels, and booking meetings your team can actually work.
- 1.1B+
- Transactions Processed
- 11+
- Contact Centers Worldwide
- 27
- Service in 27+ Languages
- 35.5k+
- Over 35000 Happy Employees
- 10M+
- New Customers Acquired
Qualified Meetings, Not Just Booked Slots
A booked meeting is only valuable if the prospect shows up and fits. Our appointment setting call center teams work to a written qualification definition agreed with you before the program starts, so every meeting handed over meets the same standard.
We track meeting acceptance, attendance, and downstream opportunity conversion — not just booking volume — because those are the numbers that tell you whether the program is producing revenue.
- Written qualification criteria agreed before launch
- Meetings confirmed and reminded to reduce no-shows
- Full CRM logging with the context your closers need
- Disputed-meeting review process defined up front
For sales teams, agencies, and growth organizations
Appointment Setting Services We Deliver
B2B Appointment Setting
Reach decision makers at target accounts and book qualified discovery meetings.
B2C Appointment Setting
High-volume consumer outreach for consultations, estimates, and in-home visits.
Outbound Prospecting
Research-led account targeting and multichannel outreach into your defined market.
Lead Qualification
Screen inbound and outbound interest against your criteria before it reaches sales.
Calendar Management
Booking, confirmation, rescheduling, and reminder workflows that protect attendance.
CRM Integration
Meetings, notes, and prospect history logged directly into your existing systems.
Multichannel Outreach
Phone, email, and social sequencing rather than reliance on any single channel.
Pipeline Reporting
Meeting-to-opportunity and opportunity-to-close reporting, not just activity counts.
How Our Appointment Setting Programs Work
A structured process that gets to qualified meetings quickly without sacrificing fit.
Define the Qualified Meeting
We agree firmographic criteria, buying signals, disqualifiers, and what counts as a genuine discovery conversation.
Build the Target List
We research and construct the account and contact list from your ideal customer profile.
Launch Multichannel Outreach
Trained callers engage prospects across phone, email, and social with messaging built for your market.
Book, Confirm & Hand Over
Meetings are booked, confirmed, logged in your CRM, and handed to your closers with full context.
Review & Refine
Closer feedback on accepted and rejected meetings feeds directly back into targeting and messaging.
Related services
Build a complete support program
Frequently asked questions
What is the difference between appointment setting and lead generation?
Lead generation can stop at an interested contact. Appointment setting carries the prospect through a qualifying conversation and books a confirmed meeting on your sales team's calendar.
How do you define a qualified appointment?
We agree the definition in writing before launch — firmographic criteria, buying signals, disqualifiers, and what constitutes a genuine discovery conversation — along with a review process for any meeting your team rejects.
Do you handle B2B and B2C appointment setting?
Both. B2B programs focus on reaching decision makers at target accounts; B2C programs handle higher-volume consumer outreach for consultations, estimates, and in-home appointments.
How do you reduce no-shows?
Meetings are confirmed at booking and reminded ahead of the slot, and we report on attendance rather than bookings alone so the incentive stays on meetings that actually happen.
Will appointments be logged in our CRM?
Yes. Meetings, prospect notes, and interaction history are logged directly into your existing CRM so your closers get the full context rather than a calendar invite.
TESTIMONIALS
Our trusted clients
Efficient, professional service with a personal touch. It’s rare to find a provider that consistently delivers both quality and responsiveness at this level.
Over the years I’ve been impressed with the professionally trained staff at Global Empire. Our customers are often anxious or angry, and their team consistently puts them at ease. In two decades, we have never had a customer complaint — which says everything.
As we expanded from Europe into North America, we knew customer service and technical support would be critical to success. We were impressed to learn Global Empire was handling support for a market leader. After working with them, it’s clear why — their service sets the standard.
Comparing Appointment Setting Providers?
See our ranking of the top 15 appointment setting companies — scored on the compliance regime, service levels and operational depth this service line actually demands. Then talk it through with someone who runs these programs.
